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PR daily provided a brief round up of predicted trends that will drive the 2014 marketing and PR industry.

Researched and created by WebDAM, here are a few key highlights of interest:

  • Social marketing budgets will double over the next five years
  • A third of traffic from Google’s organic search results go to the first item listed
  • 73% of reporters think press releases should contain images
  • Emails with social sharing buttons increase click through rates by 158%

Check out the full infographic at PR Daily.