Kicking off our work together, frank green has teamed up with famed Melbourne coffee roaster, ST ALi, to launch its new, tailored gift set designed to support companies searching for ways to stay connected with their teams remotely, make them feel appreciated and bring a sense of ‘business as usual’ to these highly un-usual times.
A clever innovation launched in the wake of our country’s lockdown; Mkt. worked quickly to pitch the partnership to traditional media who are looking for ways to provide its readers with positive news that add value. Launching the story was NewsCorp’s Melbourne Leader online, local to both small businesses, in addition to a host of other online lifestyle news hubs.
In addition, Mkt. have been monitoring (and loving!) how Australia’s influencers are rallying to support small businesses who are being negatively affected by lockdown restrictions. As a thank you to those influencers, we, on behalf of, frank green collaborated with those individuals gifting them their own kits including a personalised frank green ceramic cup.
We were thrilled to see Anna Weatherlake, Rachelle Rowlings, Rebecca Little, and Olivia White, among many others, sharing their frank green x ST ALi gift sets (complete with a bag of ST ALi roast coffee grind or pods) with their social followings.
Working with brands to share their WHY through their unique creations and strategies is at the crux of every story we’re telling at the moment (and always!).
Focusing on offering an uplifting perspective, supporting humanity and adding value to the lives of Australians is at the core of who frank green is and making your dollar go that extra mile, the brand is now donating $1 from every online purchase to Beyond Blue.
To check out more of frank green’s award-winning lifestyle products putting an end to single-use plastic manufacturing, visit their website.