Mkt. worked closely with Megan Gale to launch her highly anticipated new lifestyle brand, Mindful Life, in May 2019 with traditional PR, Circle of Influence and social media activity.
Launching in line with Mother’s Day, Mkt. managed and executed an exclusive cover feature with Stellar magazine to announce the brand launch, followed by a two-day media tour in Sydney which included interviews with The Morning Show, the Nova Fitzy & Wippa show, Daily Edition, WHO Weekly, News.com.au, OK!, The Grace Tales and Studio 10 to name just a few.
Back in Melbourne, Megan candidly chatted to the Herald Sun, Seize The Yay, Lady Land, Domain Review and The Healthy Hustlers amongst many others about the importance of mindfulness, family and her drive to create Mindful Life.
Launching with a range of skincare products for babies and small children, Mkt. created exclusive influencer seeding kits that reflected the brands ethos and philosophy. Together with Megan, Mkt. seeded to a carefully curated group of key influencers and parents to receive the Mindful Life kits which included products, a branded tote bag and gratitude journal.
Mkt. also managed the launch of the Mindful Life social channels with content creation, strategy and community management. To date, Mkt. have grown the Instagram and Facebook accounts to over 23,000 followers.
Mkt. continues to support with Megan and Mindful Life with traditional PR, ongoing influencer seeding and event/marketing support.