South Melbourne’s favourite day spa gets a new look

Mkt. recently assisted Body Freedom Urban Spa and Clinic in refreshing its visual storytelling, working with the team to roll out new branding elements across the website, gift voucher packaging, in-spa signage, social media and more.

Having been located in South Melbourne for over 17 years, Body Freedom is the go-to spa for numerous Victorian’s and is well known for its specialist pregnancy treatments, along with their range of other spa experiences, including facials, massages, spa packages, male treatments, remedial massages and more.

Taking inspiration from the 1850’s heritage building Body Freedom sits within, Mkt. worked to ensure each visual element embodies the warmth and feel that guests receive as soon as they step through the doors.

Colours of teal, copper and grey were chosen to reflect the colours of the interiors of Body Freedom itself – from the carpet and floor, to the walls and accessories featured throughout. This is accompanied by beautiful photography from Marnie Hawson which brings to life Body Freedom’s theme ‘A place to be yourself’, capturing the essence of each room perfectly.

Each image has also been brought to life through illustrations of the building itself, which roll out across the various marketing elements, including the gift bags, gift voucher boxes, business cards, products tags and more.

The result? A website that is easier to navigate than ever before, voucher boxes and bags that are the perfect gift for a loved one and a consistent social media feed that heroes all the things Melburnians have come to love about Body Freedom – its homeliness, its warmth and the amazing treatments it has to offer.

To look at the new Body Freedom website and to book in for a treatment at the day spa, visit Body Freedom Urban Spa and Clinic here.