Storytelling in an age of uncertainty

How consumer sentiment can drive brand behaviour

As brands try to understand the new, developing and evolving behaviours of their consumers we, as commercial storytellers, have the important task of ensuring a brand’s values, their enduring WHY or raison d’etre, are being articulated, heard, received and appreciated for the value they can add at this time.

The Mkt. team has been keeping a pulse on the myriad of studies, statistics, polls and forecasts of consumer behaviour and sentiment as humanity navigates these uncertain times. From pandemic purchasing to #isohacks and beyond, it is important for business to understand how and where they can find their consumers – and what resonates with them now.

We are sharing some key insights that have supported our clients in navigating the world of communications and supporting future planning.

For more detail or if you would like to chat further about how we can support in developing your internal and external narratives, or even to wax lyrical on modern day philosophy, please don’t hesitate to get in touch with us : info@mktcommunications.com.au.