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OUR BLOG

05
Apr

TAG Heuer kicks off the F1 season in style

TAG Heuer held its highly anticipated Grand Prix cocktail event with special guest appearance by Formula 1 champion Daniel Ricciardo, to celebrate the brand’s second year of partnership with the Red Bull Racing Formula 1 Team and the start of the 2017 Formula 1 season.

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Ricciardo headlined the star-studded guest list of high profile Australians at Melbourne’s hottest new venue, The Glasshouse. Guests included TV Actress Erika Heynatz, musician Anthony Callea, TV Host Kate Peck, sporting stars Scott Pendlebury, Anthony Minichello, Ed Jenkins, Mark Bresciano, Archie Thompson, Peter Siddle, and Lydia Lassila.

Ricciardo joined MC, renown Australian sports journalist, Mark Beretta, on stage to talk about the dynamic TAG Heuer partnership and his excitement to be racing back on home soil this week for Red Bull Racing Formula 1 Team. Then in a nod to Daniel’s love of football, former Socceroo and legend of the game, Mark Bresciano presented Daniel with a personalised “Ricciardo” Socceroos jersey – a gesture to wish him luck on home turf as the Socceroos prepare to take on Iraq in Tehran on the same weekend as the Australian Grand Prix.

In the spirit of TAG Heuer’s iconic “Don’t Crack Under Pressure” motto, it was then fitting that Ricciardo was challenged to compete against a field of high profile Australian football players – across all codes- in a specialized drone race. To the delight of all, and in an unsuspecting twist, the back wall of the stage opened way to unveil the custom-built TAG Heuer race circuit.

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The event also marked the launch of the new TAG Heuer Carrera Heuer 01 Red Bull Racing Special Edition. The prestigious in-house Heuer 01 movement combined with the skeletonised dial and codes of Red Bull Racing make this watch an exceptional and unique timepiece.

The celebration follows the partnership extension announcement last November, with TAG Heuer proud to be extending its dynamic partnership with Red Bull Racing Formula 1 team for another two years. As the team’s official timekeeper, official watch and team performance partner, TAG Heuer further amplified the 2017 partnership with this year – the brand’s iconic shield is now featured on the driver’s helmets, gloves, team uniform and race suits, and of course the 2017 car is fittingly named the Red Bull Racing-TAG Heuer RB13.

The new RB13 race car was proudly showcased at the entrance to the Glasshouse whilst guests enjoyed the stunning view from the balcony with the TAG Heuer shield taking centre stage – lighting up the night at Olympic park in front of Melbourne’s iconic AAMI Park stadium.

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