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OUR BLOG

14
Jan

TAG Heuer 2015 Summer Party

On Tuesday 13 January 2015, over 400 guests (including media and influencers) gathered for TAG Heuer’s 2015 Summer Party with Grand Slam champion and TAG Heuer ambassador, Maria Sharapova, along with world-renowed DJ duo NERVO at Melbourne hotspot Ms Collins.

As a part of the brand’s new global campaign, Maria Sharapova welcomed the NERVO sisters on board as TAG Heuer’s newest ambassadors – the first ever Australians to represent the international brand – and brought the ‘Don’t Crack Under Pressure’ campaign to life. The debut performance of NERVO as ambassadors fused music and sport together, as the duo coached Maria through a DJ skill testing challenge live…

This was the first time TAG Heuer has merged the excitement and passion for sport with the vigour of the music scene together for an unforgettable Summer Party. High profile guests that attended included Model and TV personality Kate Peck, Olympic freestyle skier Lydia Lassila, My Kitchen Rules contestants Helena and Vikki, AFL stars Nick Dal Santo and Aaron Edwards, netballers Natasha Chokjlat and Bianca Chatfield, glamours Samantha Downie, Brooke Hogan, Jasmin Howell and more.

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