Despite mutterings that the written word is a dying art, something that could arguably fade out with the beloved newspaper, Mkt. argues that this is not the case as studies show that today consumers are using the written word more so than ever before.
According to a recent report entitled 6 Reasons Why Grammar Still Matters in the Digital Age, despite learning that the written word is far from dead, many “communicators” seem to think the need for grammar and punctuation is!
Whilst the digital age provides a more casual and conversational forum to communicate in (not to mention the rise of citizen journalism), according to PR News a misuse of grammar and punctuation can not only hinder the way messages are disseminated but quite often be down right confusing!
Those who execute the art of writing – complete with punctuation and grammar – can not only increase the salience of their communications but as a company, brand or individual go a long way in achieving the following 6 Reasons Why Grammar Still Matters in the Digital Age:
So, next time you take pen to paper or fingers to the keyboard, remember where the full stop goes.