R Branson vs. R Murdoch – Round One

According to mashable.com, 2011 is going to be a very interesting year for the rapidly changing world of journalism…last week Richard Branson unveiled his plans for a new iPad only magazine ‘Project’ this followed media mogul Rupert Murdoch’s recent announcement of his iPad specific daily newspaper ‘The Daily’ set to launch in December.

Both publications show a deliberate shift to ensure that users continue to pay for content. The iPad presents an opportunity for publishing companies to create paid-for content without the costs of printing and distribution. While it is clear that the iPad has opened up new opportunities for newspaper and media outlets, the cost of a creating an app is often very expensive and many iPad magazines are struggling to maintain newsstand level sales.

The question is… will Branson and Murdoch generate enough advertising revenue to sustain these magazines beyond the first issue hype? As published on mashable.com the first issue of Wired Magazine on the iPad sold 105,000 copies. However, since then Wired for iPad has sold an average of 30,000 copies per month which in iPad magazine measurement terms equals quite a successful venture. Will this be enough for Branson and Murdoch? Only time will tell…

To read more visit http://www.electronista.com/articles/10/11/29/project.ipad.magazine.gets.preview.before.launch/

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