PR daily provided a brief round up of predicted trends that will drive the 2014 marketing and PR industry.
Researched and created by WebDAM, here are a few key highlights of interest:
- Social marketing budgets will double over the next five years
- A third of traffic from Google’s organic search results go to the first item listed
- 73% of reporters think press releases should contain images
- Emails with social sharing buttons increase click through rates by 158%