Masters of minimalism, MUJI, launch expanded Chadstone store

To celebrate the launch of MUJI’s largest store in Australia, Mkt. invited media and influencers to join the MUJI team for an exclusive first look at the new concept store.

Guests were treated to breakfast from Laurent Bakery and co-branded juices from Greene Street Juice as they had the chance to explore the exciting new re-designed area. Enjoying a sneak peek at new concepts and product ranges never seen before in Australia, our guests browsed MUJI Books, a collection of carefully curated books that reflect the brand’s simplistic and eco-friendly philosophy and Open MUJI, an open space to host workshops and community exhibitions, as well as the newest unisex garment capsule range, MUJI Labo.

Mkt. helped coordinate an exclusive sensitive skincare workshop at the event, showcasing MUJI products and teaching guests how to incorporate an effective regime to get healthy and glowy skin.

Guests walked away with a curated gift of ‘MUJI favourites’ including a stylish scarf personalised by MUJI’s new embroidery station.

With over 16 influencer and media guests in attendance, the exclusive event inspired guests to share 59 Instagram stories and posts with a total impression of 1,808,776.

To learn more about MUJI and its ethos, visit its new store at the Chadstone Shopping Centre or visit the website here.

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