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OUR BLOG

08
Feb

Oreo takes a bite into real time advertising…

Screen Shot 2013-02-08 at 10.24.15 AMA traditional ad on this year’s Super Bowl was easily the most expensive buy on television with a cost of approximately $3.8 million for a 30-second spot.

Inspiring creative concepts and months of meticulous planning go into these ads which not only have the power to influence the everyday consumer, but also send hype throughout the marketing and advertising world.

When the infamous blackout occurred at this year’s event, snack company Oreo opted to undertake real-time advertising (RTA) and tweeted an ad that received almost 15,000 retweets and extensive coverage across the web.

Oreo threw out the months of preparation associated with traditional advertising campaigns and welcomed RTA – a revolutionary new form of advertising which utilises real time events and opportunities to create ‘spur of the moment’ ads. The result…‘Super Bowl’ sized success!

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