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OUR BLOG

03
Nov

No one likes mistakes…least of all ones that involve your brands!

Management Today magazine (Australian Institute of Management) ran a great article in its October issue titled – 10 Big Brand Management Mistakes. Interbrand’s Iain Ellwood shares insights into the hazards and risks in the area of brand management, it includes short real world examples and is well worth the read.

Attached here for your reading pleasure!

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