One of Mkt’s. favourite websites, The Huffington Post, has debuted two new websites HuffPost Women and HuffPost Parents in an attempt to better target a key demographic.
Focused on “ideas about success and fulfillment,” the new verticals will court those affluent women credited by marketers with making the bulk of household purchase decisions. Both sites will feature real-time news and opinion, while doing their best to cultivate engaged communities.
“HuffPost Women and HuffPost Parents will be part of a highly social community,” Arianna Huffington, president and editor in chief of The AOL Huffington Post Media Group, said of the new properties. Both embrace “a fearless attitude about work, love, money, beauty, relationships and friendships.”
HuffPost Women features original video, commentary and women-centric news coverage, as well as career, money, relationship advice, and moving personal stories.
HuffPost Parents will carry original reported pieces, essays, videos, slide shows, blog posts, and interactive infographics.