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OUR BLOG

03
May

Google to unveil re-marketing tools to improve personalization

Google plans to introduce a suite of new features in the coming months that will give advertisers smarter tools aimed at retargeting dynamic ads to potential and existing customers. The move highlights an ongoing effort to serve personalized messages at the perfect time, as the service continues to generate 113% sequential growth across the Google Display Network since launching a year ago.

Did you know…that on average, the Google Display Network reaches 84% of the people on a typical remarketing list, and it serves hundreds of billions of advertising impressions monthly to more than 500 million Internet users worldwide.

To read more about Google’s re-marketing plans visit http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=149599&nid=126287

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