‘Googling’ has become accepted social behaviour in any occasion, office chats, catch up’s with friends, out and about on the road, dinner parties etc….Google is now looking to seize this opportunity by making search available on surfaces like kitchen walls and dining tales
The company is working on extending the role of search beyond PCs and mobile devices to integrate search into life more pervasively, with projects around augmented-reality glasses, voice or touch-generated search, watches and everyday surfaces.
Googling the answer to a question is “still somewhat awkward when you see that at a dinner party,” the company’s senior vice president of search, Amit Singhal, told the New York Times. “The key to the future is how can you make such conversations socially even more normal?”
Read the entire article here at marketingmag.com.au