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Sampling is at its social best with Kellogg’s recently opened ‘pay with a tweet’ pop up shop to launch its latest Special K range of Cracker Crisps in Soho, London.

Savvy tweeters who visited the store simply had to ‘pay’ with a tweet about the brand/pop up shop to receive a 100-calorie pack of sea salt and balsamic vinegar, sweet chilli or sour cream and onion flavours chips.

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